... is taken to study the obstacles to growth in a sample of these firms. Details these obstacles and reports how such obstacles were negotiated and overcome, enabling the firms to continue on the entrepreneurial growth curve. Also examines the nature of marketing development as a company grows from a small...

... factors, such as international experience, appear to be most important when selecting modes of entry. Joint ventures may be more appropriate for internationally‐experienced firms, than for inexperienced companies. © MCB UP Limited 2001 Growth International marketing Competitive strategy...

... with a sample of 18 small business founders using simple content analysis and case study techniques. Addresses specific topics including customers and customer focus; competitive advantage and positioning; marketing communications; marketing planning and strategy; and key issues involved in business growth...