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Keywords: Headhunters
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1997) 15 (4): 195–201.
Published: 01 July 1997
... environment. © MCB UP Limited 1997 Executives Drinks industry Headhunters Trade secrets USA Consider the following scenario. You are the general manager of a major beverage maker in the USA. You headhunt a mid‐level manager from one of your principal competitors. She has brought...
