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Keywords: Health information seeking
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2016) 34 (7): 1000–1020.
Published: 03 October 2016
... and readability of online health information. Findings The assumptions underpinning expectations of policy makers and health organisations regarding active health information seeking are shown to be problematic, with several potential impediments to effective PE implementation, including the fact that almost...
