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Keywords: Health risk
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (1): 152–180.
Published: 06 August 2024
... were collected through a survey questionnaire distributed to 382 households, and study hypotheses were assessed by using partial least squares structural equation modeling employing SmartPLS. Findings The results revealed that mental health risk perception (MHRP) was the most influential...
