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Keywords: Hedonism
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2011) 29 (6): 593–601.
Published: 20 September 2011
...Michael Harker; Nnamdi O. Madichie; Jim Blythe Purpose This paper aims to profile the potential impact of shopping malls in the United Arab Emirates (UAE) – a country renowned for its hedonic consumption. Design/methodology/approach The approach is based on a combination of personal...
