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Keywords: Heuristics
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2003) 21 (4): 205–219.
Published: 01 July 2003
... the methodology used in operationalising heuristic devices. Practitioners extend their use of the marketing mix in developing their strategic process. In this process they always face problems and the answers always cause concern. This article develops a model, which defines the use of the heuristic devices...
