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Keywords: Hierarhical
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Journal Articles
Linking internal marketing with customer outcomes
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (3): 394–413.
Published: 05 May 2015
... internalization of the firm’s strategic orientation contributes to the achievement of customer-related goals. © Emerald Group Publishing Limited 2015 Service quality Internal marketing Hierarhical Organizational identification Retail banking Due to an increasing pressure on retail banking...
