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Keywords: Higher education marketing
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (7): 838–856.
Published: 21 October 2013
... and dissemination, as well as the need for rapid responsiveness due to the changing nature of the higher education market. Research limitations/implications – The selected methodology makes these results alone unfit for generalising to a larger population. Improved theoretical models are needed for generating...
