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Keywords: Homosexuality
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1998) 16 (5): 318–326.
Published: 01 September 1998
... and diversity are key facets of the subculture, with bars being used as individual expressions of identity, moods and emotions. Other influences on consumption patterns include interpersonal interaction with friends, the hetero‐ and homosexual cultural interface, and the ambience of the service environment...
