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Keywords: Hospitality services
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2008) 26 (3): 293–315.
Published: 09 May 2008
... sales service). © Emerald Group Publishing Limited 2008 Hospitality services Marketing strategy Tourism marketing Hotel and catering industry Small to medium‐sized enterprises United Kingdom SME's are a significant proportion (99.9 per cent) of companies in the UK (Department...
