... of the marketing mix in practical terms.“Putting people first” is described and its potential impact — as it pertains to customers, but, just as important, its impact on staff — is assessed. © MCB UP Limited 1988 Customers Human Relations Personnel Management Service WHY PUTTING PEOPLE FIRST MUST...

... is explained. © MCB UP Limited 1988 Human Relations Marketing Salesmen Skills IMPROVING PROFESSIONAL SELLING: A SOCIAL EXCHANGE APPROACH by John L. Tarver Division of Business, TSUM, Montgomery, Alabama, USA Robert C. Haring Marymount University, Virginia, USA Introduction Marketing (sales...