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Keywords: Human agents
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2011) 29 (7): 628–642.
Published: 25 October 2011
... by the vagaries of the human agent. It is also posited that the subject boundaries of marketing are set by established authorities that are prone to discourage alternative perspectives. Research limitations/implications This is a position paper and additional empirical research could be undertaken in order...
