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Keywords: Human-AI interaction
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (6): 941–975.
Published: 28 May 2024
... by handling volumes of data, service personalisation, and more time to focus on challenging problems of the market. Originality/value This study presents theoretical concepts on AI-empowered CCOS, AI technological innovativeness, customer participation in human-AI interaction, AI-powered customer...
