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Keywords: Hybrid business models
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2012) 30 (3): 307–323.
Published: 04 May 2012
... organizations. Originality/value This study expands Aaker's brand equity model by empirically establishing after sales service as a fifth dimension for the firms operating on hybrid business model. Brand equity After sales service Hybrid business models Automotive industry Pakistan Over...
