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Keywords: Idea screening
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (1): 40–53.
Published: 25 January 2013
... incremental improvements (Lojacono and Zaccai, 2004 ; Christensen, 1997). Raffaele Filieri can be contacted at: raffaele.filieri@northumbria.ac.uk © Emerald Group Publishing Limited 2013 Open innovation Customer co‐creation New product development Idea generation Idea screening Case...
