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Keywords: Identification
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2026) 44 (2): 419–437.
Published: 26 August 2025
... the gap, the current research suggests a pathway from CSR perceptions to CE, including the mediating role of trust, company-consumer identification (CCI) and satisfaction, and the moderating roles of customer values and CSR-brand image fit. Design/methodology/approach The study proposes a model...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2008) 26 (1): 97–114.
Published: 08 February 2008
...Bo Rundh Purpose The paper's purpose is to show how product coding by radio frequency identification (RFID) can provide better benefits with respect to supply‐chain management than barcode reading, and to discuss important practical obstacles to adoption of the new technology, particularly...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2005) 23 (4): 395–402.
Published: 01 June 2005
...Peter Jones; Colin Clarke‐Hill; David Hillier; Daphne Comfort Purpose To offer an outline of the characteristics of radio frequency identification technology (RFID) and discuss its perceived benefits, impacts and challenges, as they apply to retailers in the UK. The paper draws together a range...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2005) 23 (4): 382–394.
Published: 01 June 2005
...David C. Wyld; Michael A. Jones; Jeffrey W. Totten Purpose Examines the adoption of radio frequency identification (RFID) technology in the commercial aviation industry, focusing on its role in baggage handling and security. Design/methodology/approach Draws upon academic and trade literature...
