Keywords: Identification
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Journal Articles
Marketing Intelligence & Planning (2026) 44 (2): 419–437.
Published: 26 August 2025
... the gap, the current research suggests a pathway from CSR perceptions to CE, including the mediating role of trust, company-consumer identification (CCI) and satisfaction, and the moderating roles of customer values and CSR-brand image fit. Design/methodology/approach The study proposes a model...
Journal Articles
Journal Articles
Journal Articles
Marketing Intelligence & Planning (2005) 23 (4): 382–394.
Published: 01 June 2005
...David C. Wyld; Michael A. Jones; Jeffrey W. Totten Purpose Examines the adoption of radio frequency identification (RFID) technology in the commercial aviation industry, focusing on its role in baggage handling and security. Design/methodology/approach Draws upon academic and trade literature...

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