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Keywords: Incentives
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (4): 542–556.
Published: 07 April 2022
...Anita Ciunova-Shuleska; Nikolina Palamidovska-Sterjadovska; Irena Bogoevska-Gavrilova Purpose The purpose of this study is to analyze the interrelationships between incentives and social media users’ intentions to like different brand-related social media content. The study is based on the uses...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1998) 16 (4): 268–276.
Published: 01 July 1998
... not been empirically studied in the literature, thus in this paper, an endeavour is made to study and analyze such issues. © MCB UP Limited 1998 Divisionalized companies Financial risk Incentives New product development Project management Strategic planning This paper examines...
