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Keywords: Indian consumer
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (6): 1028–1051.
Published: 27 May 2024
... 03 2024 31 03 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Electric two-wheeler Value-based adoption model Electric vehicles Indian consumer Technology adoption Today, the world is witnessing a climate change threat...
