Keywords: Indians
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Marketing Intelligence & Planning (2012) 30 (3): 358–378.
Published: 04 May 2012
...Rina Makgosa Purpose The current study seeks to explore ethnic diversity in Britain by investigating the strength of ethnic identity and acculturation levels of two British ethnic minority groups – Indians and African Blacks. The study also aims to examine the role of demographic characteristics...

or Create an Account

Close subscription notice
Close access options