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Keywords: Indians
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2012) 30 (3): 358–378.
Published: 04 May 2012
...Rina Makgosa Purpose The current study seeks to explore ethnic diversity in Britain by investigating the strength of ethnic identity and acculturation levels of two British ethnic minority groups – Indians and African Blacks. The study also aims to examine the role of demographic characteristics...
