... communications Industrial Countries Perception Over the past few decades, political organisations have been increasingly relying on marketing practices to achieve their strategic goals, including planning, analysis, development of promotional campaigns, brand building and research‐based tracing...

... of life; and a very real need for technologically innovative new products that make life easier (Solomon, 2004 ; Hawkins et al., 2004 ; Schiffman and Kanuk, 2004 ; Blackwell et al., 2001). Consumer behaviour Social environment Channel relationships Industrial countries...