... Industrial Countries Perception Over the past few decades, political organisations have been increasingly relying on marketing practices to achieve their strategic goals, including planning, analysis, development of promotional campaigns, brand building and research‐based tracing of the patterns...

... Industrial countries Few tasks are more challenging than to successfully compete in the business arena of the developed countries. The extent and intensity of competition and the strict, complex legal and regulatory environments, together with the knowledgeable and demanding business and consumer...