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Keywords: Industry 4.0
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2026) 44 (5): 961–980.
Published: 16 December 2025
...Myriam Ertz; Florian Gasteau; Chourouk Ouerghemmi Purpose The literature has scrutinized the impact of various Industry 4.0 (I4.0) on the sharing economy (SE) and collaborative consumption. These results remain fragmented, sparse and specific to a single technology, context industry or subset...
Includes: Supplementary data
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2019) 37 (1): 111–124.
Published: 07 September 2018
... with each other. Three boundary objects were identified at SMS: their Digital Center of Excellence (DCoE), Smart Supply and Adveon, respectively, a business unit and two digitalization R&D projects. Manufacturing industry Boundary object Industry 4.0 Digitalization Industrial marketing...
