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Keywords: Industry 4.0
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Journal Articles
Marketing Intelligence & Planning 1–20.
Published: 16 December 2025
...Myriam Ertz; Florian Gasteau; Chourouk Ouerghemmi Purpose The literature has scrutinized the impact of various Industry 4.0 (I4.0) on the sharing economy (SE) and collaborative consumption. These results remain fragmented, sparse and specific to a single technology, context industry or subset...
Includes: Supplementary data
Journal Articles
Marketing Intelligence & Planning (2019) 37 (1): 111–124.
Published: 07 September 2018
... Industry 4.0 Digitalization Industrial marketing Resource interaction Sandvik Machining Solutions (SMS) and Cibes Lift Group (CLG) are technology-driven companies operating in an industry currently undergoing dramatic changes in its production logic. Firms have been forced to invest...

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