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Keywords: Influence tactics
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (4): 683–703.
Published: 05 December 2024
...Thac Dang-Van; Ninh Nguyen; Simon Pervan; Hoang Viet Nguyen; Muhammad Abid Saleem Purpose This study investigates how rational, coercive and emotional influence tactics affect key factors in managing relationships between marketing channel members, i.e. knowledge transfer, relational capital...
