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Keywords: Influencer type
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Journal Articles
Nostalgia and green consumption: the interactive effects of emotional appeal and influencer type on purchase intentions
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning 1–18.
Published: 02 June 2026
...Juan Shan; Yuqi Huang; Chenhong Cui Purpose This study investigates how influencer type (human vs virtual) and emotional appeal (nostalgic vs neutral) interact to shape consumers' green purchase intentions within the context of social media influencer (SMI) marketing. Design/methodology...
Includes: Supplementary data
Journal Articles
Influencer marketing: sponsorship disclosure and value co-creation behaviour
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (7): 854–870.
Published: 14 June 2022
...Yi Bu; Joy Parkinson; Park Thaichon Purpose This study aims to investigate the relationships between sponsorship disclosure, influencer type and audience value co-creation behaviour in influencer marketing. Design/methodology/approach This study explores audience value co-creation behaviour...
