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Keywords: Information economics
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Journal Articles
Active and upcoming deals: effect on purchase intention
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2020) 38 (1): 32–45.
Published: 11 October 2019
... on the theory of information economics and investigates how the timing cues and brand familiarity interactions influence consumer purchase intentions mediated through temporal distance and moderated by NFC. Motivated from previous hypothesis, this paper look s into the role of temporal distance...
