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Keywords: Information exchange
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2014) 32 (7): 754–768.
Published: 30 September 2014
...Trang T.M. Nguyen; Tho Dinh Nguyen Purpose – The purpose of this paper is to investigate the mediating roles of cultural sensitivity and information exchange in the impact of market orientation on relationship quality. Design/methodology/approach – Using a survey data set collected from...
