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Keywords: Information gathering
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Journal Articles
Multi‐class interest profile: applications in the intelligence process
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2003) 21 (5): 263–271.
Published: 01 September 2003
... in information gathering, a new concept is needed to assist managers at all levels of the organization. The proposed multi‐class interest profile (M‐CLIP) provides the capability of expanding the representation of interests to reflect the assorted areas that make up a manager’s information needs. The M‐CLIP...
