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Keywords: Information gathering
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Journal Articles
Marketing Intelligence & Planning (2003) 21 (5): 263–271.
Published: 01 September 2003
... in information gathering, a new concept is needed to assist managers at all levels of the organization. The proposed multi‐class interest profile (M‐CLIP) provides the capability of expanding the representation of interests to reflect the assorted areas that make up a manager’s information needs. The M‐CLIP...

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