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Keywords: Information quality
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning 1–31.
Published: 14 July 2026
...Anshul Saxena Purpose This paper examines how generative AI is reshaping financial-services marketing by focusing on the information quality of AI-generated insurance SMS messages. It addresses three gaps: how recipients evaluate relevance and soundness, how these perceptions relate...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (2): 346–372.
Published: 02 January 2024
...Matti Juhani Haverila; Kai Christian Haverila Purpose Big data marketing analytics (BDMA) has been discovered to be a key contributing factor to developing necessary marketing capabilities. This research aims to investigate the impact of the technology and information quality of BDMA...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2017) 35 (5): 657–672.
Published: 07 August 2017
...Graeme J. McLean Purpose This paper explores the online customer experience (OCE) within business-to-business (B2B) websites. The purpose of this paper is to understand the influence of website credibility and information quality on the OCE during search for information and services. In addition...
