... of the result into the organization, where it would be useful, in practice (Henry, 1992 ; Hedin, 1992 ; Hamrefors, 1999). Automotive industry Product development Information research Marketing information While acknowledging the relevance of using business environmental information in generating...

... the specific context of financial services. Relationship marketing Information research Marketing information There are reasons to be cautious, however. It would seem that the discussion is much similar to the one in the 1990s on whether relationship marketing constituted a new paradigm...