Keywords: Information sensitivity
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Marketing Intelligence & Planning (2022) 40 (6): 787–803.
Published: 08 June 2022
...Jun Kang; Jingyi Lan; Hongyan Yan; Wen Li; Xuemei Shi Purpose This study aims to investigate the antecedents of mobile Internet users’ perception of information sensitivity (PIS) and willingness to provide personal information (WTP). It provides insights about how these antecedents influence users...

or Create an Account

Close Modal
Close Modal