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Keywords: Information sensitivity
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (6): 787–803.
Published: 08 June 2022
...Jun Kang; Jingyi Lan; Hongyan Yan; Wen Li; Xuemei Shi Purpose This study aims to investigate the antecedents of mobile Internet users’ perception of information sensitivity (PIS) and willingness to provide personal information (WTP). It provides insights about how these antecedents influence users...
