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Keywords: Information sharing
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Journal Articles
Don’t overdo it with blockchain – understanding the impact of blockchain on users’ security perception
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (4): 777–801.
Published: 03 December 2024
... Taking a heterogeneous pool of users, this study conducted multiple experiments with the application of blockchain (vs. regular database) technology to high (vs. low) sensitive data to study the impact of blockchain perception on users’ information-sharing tendencies. Findings Through a mediated...
