Keywords: Information system success model
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Journal Articles
Marketing Intelligence & Planning (2026) 44 (1): 80–95.
Published: 03 June 2025
...Shuman Wang; Zeran Zhang; Yajing Yin; Chunlin Yuan Purpose Drawing from information system success model, this study explores system, information and service factors that influence consumer shopping enjoyment and purchase intention in Metaverse virtual stores. Design/methodology/approach...
Includes: Supplementary data

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