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Keywords: Informational advertising content
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2016) 34 (6): 734–753.
Published: 05 September 2016
... be extended to other complex products. Consumer perceptions Telecommunications Informational advertising content Mobile phone plans Terms and conditions Unit pricing © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Regulators...
