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Keywords: Informativeness
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Journal Articles
Harnessing the power of social media advertising: strategic opportunities
Available to PurchaseMajed Zamil Hatem Alkindi, Akram Haddad, Abdu Mohamed Dawood Hafiz, Alaa Makki Abdulhadi Akkof, Kenny Teoh Cheng
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (6): 1100–1124.
Published: 10 February 2025
...Majed Zamil Hatem Alkindi; Akram Haddad; Abdu Mohamed Dawood Hafiz; Alaa Makki Abdulhadi Akkof; Kenny Teoh Cheng Purpose This paper examines the effects of advertising value, informativeness, entertainment, irritation and personalization on (18–34) generation attitude and the usage of social media...
