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Keywords: Innovatain
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2005) 23 (6): 562–573.
Published: 01 October 2005
... structures may have on consumer attitudes and perceptions of innovative products. Consumer behaviour Marketing Innovatain Second, to assess with these respondents their perceived utility and utility‐awareness with regard to the product and it is fit within the product domain or category. This may...
