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Keywords: Institutional image
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Journal Articles
Linking prestige perception with consumption experience, loyalty, and WOM
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2016) 34 (4): 540–558.
Published: 06 June 2016
... Loyalty WOM Perceived external prestige Institutional image Student experience Over the past decade, there has been a growing interest on the study of student experience across the globe (Arambewela and Maringe, 2012 ; Asmar, 2005 ; Mcdermott-Levy, 2011 ; Oviedo-Garc et al., 2009...
