Keywords: Institutional image
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Journal Articles
Marketing Intelligence & Planning (2016) 34 (4): 540–558.
Published: 06 June 2016
.... The influence of PEP on positive WOM is mediated by loyalty. H6. The influence of SRE on positive WOM is mediated by loyalty. Higher education Loyalty WOM Perceived external prestige Institutional image Student experience Over the past decade, there has been a growing...

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