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Keywords: Insurance marketing
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning 1–31.
Published: 14 July 2026
...) Insurance marketing Information quality Large language models (LLMs) Marketing communication PromoCraft+ Strategic marketing Generative AI (GenAI) is rapidly reshaping marketing communication by automating the production of copy, imagery, and personalization at scale (Harkness et al...
