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Keywords: Intangibility
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Journal Articles
Implementing “quality” in a services marketing context
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1997) 15 (4): 185–189.
Published: 01 July 1997
... consistent service quality. © MCB UP Limited 1997 Customer orientation Implementation Intangibility Marketing Service industries Service quality To improve the implementation of quality in services marketing it is important to ensure that all initial planning and creation of new...
