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Keywords: Intangible assets
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning 1–16.
Published: 05 October 2026
... at: moeen.butt@lums.edu.pk 08 12 2025 14 03 2026 25 05 2026 06 07 2026 19 08 2026 14 09 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Intangible assets Management accounting Financial accounting Corporate...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2004) 22 (1): 59–65.
Published: 01 January 2004
... and their particular competencies (Quinn et al., 1996). More particularly, churn may have the effect of shifting intellectual and social capital to a competing organisation. Furthermore, because these intangible assets are often harder to acquire than tangible assets, they are not easily reproduced and take...
