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Keywords: Integration
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Journal Articles
Idoya Ferrero-Ferrero, María Jesús Muñoz-Torres, Juana María Rivera-Lirio, Elena Escrig-Olmedo, María Ángeles Fernández-Izquierdo
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2023) 41 (4): 457–472.
Published: 31 March 2023
...Idoya Ferrero-Ferrero; María Jesús Muñoz-Torres; Juana María Rivera-Lirio; Elena Escrig-Olmedo; María Ángeles Fernández-Izquierdo Purpose This study aims to empirically analyze a sound commitment and a consistent integration of sustainable development goals (SDGs) in the corporate reporting...
Journal Articles
Integrating country‐of‐origin image and brand image in corporate rebranding: the case of China
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (5): 508–521.
Published: 26 July 2013
...T.C. Melewar; Bang Nguyen; Temi Abimbola; Simone Guercini; Silvia Ranfagni Purpose The purpose of this paper is to investigate how companies entering the Chinese market integrate brand image and country image, how they redefine this integration in the corporate rebranding process adopted...
Journal Articles
The appeal of integration: managing communications in modern organisations
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2001) 19 (6): 425–431.
Published: 01 November 2001
...Joep P. Cornelissen; Andrew R. Lock Subjects the assumptions and prescriptions of the “integration” literature to critical scrutiny. Teases out the distinctive basis of its appeal compared with earlier communication management literature. Finds that, although perhaps not entirely new, issues...
