... better with today's more complex and dynamic reality, in which business model and brand decisions cannot be taken independently. Business modeling Brand architecture Brand associations Integrative thinking Growth matrix Dynamic capabilities In today's rapidly changing business environment...

... 2011 Strategic simplicity Temporal modes of thinking Cognitive mapping Integrative thinking Thinking The success of strategic marketing planning depends to a large extent on the realistic knowledge of the internal and external business environment (Davenport, 2006 ; Neill...