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Keywords: Integrative thinking
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Journal Articles
The interplay between brand and business model architectures:a conceptual grid
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (8): 1005–1023.
Published: 16 August 2021
... modeling Brand architecture Brand associations Integrative thinking Growth matrix Dynamic capabilities In today's rapidly changing business environment, brands and the business models behind them are expected to be adaptable, agile and flexible (Nyström and Mustonen, 2017). In this context...
Journal Articles
Realism versus simplicity in strategic marketing planning: the impact of temporality
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2011) 29 (7): 662–671.
Published: 25 October 2011
... 2011 Strategic simplicity Temporal modes of thinking Cognitive mapping Integrative thinking Thinking The success of strategic marketing planning depends to a large extent on the realistic knowledge of the internal and external business environment (Davenport, 2006 ; Neill...
