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Keywords: Intention to recommend
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2023) 41 (3): 344–359.
Published: 13 February 2023
... and recommendation intention. Design/methodology/approach A quantitative research was conducted online on a sample of 459 Romanian consumers to investigate how various facets of the perceived value of mobile shopping apps of some fashion brands influence continuance intention and the intention to recommend...
