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Keywords: Intention to visit
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Journal Articles
Marketing Intelligence & Planning (2019) 37 (5): 527–541.
Published: 15 March 2019
... and intention to visit. Besides the direct influences of interactive eReferral on tourists’ engagement, eReferral sharing behavior and intention to visit, the authors assess the mediating role of tourist engagement on the relationship between these concepts. Design/methodology/approach Utilizing survey data...

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