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Keywords: Inter‐firm
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Journal Articles
Organizational structure and specialized marketing capabilities in SMEs
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2012) 30 (2): 143–164.
Published: 23 March 2012
... and tested using structural equation modeling. Findings Most important among the study's findings was that inter‐firm relationships and inter‐functional processes are relevant for the study of organizational structure design. It was found that the dispersion of the new product development process...
