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Keywords: Inter‐functional
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Journal Articles
Organizational structure and specialized marketing capabilities in SMEs
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2012) 30 (2): 143–164.
Published: 23 March 2012
...Jesus Camra‐Fierro; Edgar Centeno; Guilherme Trez; Fernando Bins Luce Purpose This paper aims to develop and test a conceptual model of organizational structure design that incorporates some factors influencing strategy implementation. The research also aims to consider inter‐functionality in new...
