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Keywords: Interactive trust
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2026) 44 (2): 235–261.
Published: 12 August 2025
... intelligence, while ignoring the impact of its privacy and safety issues on consumer decision-making psychology. To explore the negative spillover effects of AI on interactive trust, this article examines the negative impact of concerns about AI privacy and security issues on the establishment of consumer’s...
