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Keywords: Internal markets
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1996) 14 (4): 9–15.
Published: 01 July 1996
... on the internal market, i.e. the employees and managers inside the organization. Reports some of the findings of a recent study of the internal market effects of customer satisfaction measurement, and identifies a number of ways in which the use of customer satisfaction information may have negative effects...
