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Keywords: International business
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (2): 249–264.
Published: 27 July 2020
..., an international business can take advantage of knowledge acquired in different areas and jointly improve CSR policies, while carrying out a strong knowledge transfer and learning process within the same firm. As stakeholders are able to have higher degrees of influence and there is a greater flow...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2020) 38 (5): 637–652.
Published: 03 April 2020
... Marketing capabilities Crisis International business INV The growth models of economies are based on two options: the internal demand incentivised by credit or the external sector, obtaining surpluses. At times of economic crisis, dynamic and strong external sectors mean a source of financing...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2014) 32 (2): 190–207.
Published: 07 April 2014
.... Qualitative methods International business Internationalisation is a topic of emerging interest in businesses and entrepreneurship literatures (Oviatt and McDougall, 2005). Firms of all sizes and ownership types try to expand their international operations (Zahra, 2003) in order to achieve vital...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (2): 179–192.
Published: 22 March 2013
... be contacted at: B_jin@uncg.edu © Emerald Group Publishing Limited 2013 China National cultures Values International business Business practices As the world's third largest country, home to one‐fourth of the world's population, and the fastest growing economy in the world, China offers...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2012) 30 (7): 717–739.
Published: 19 October 2012
...Shaista Nisar; Agyenim Boateng; Junjie Wu; Mary Leung Purpose What drives small to medium‐sized enterprises’ (SMEs’) internationalisation strategy remains a significant issue in international business research, despite the huge research efforts on this subject over the past three decades...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2005) 23 (5): 505–514.
Published: 01 August 2005
... planning International business Product range European Union Slovenia Slovenia, which has recently became a full member of the European Union, is a small emerging economy and a small country. Among all new and old EU Member States, only Luxembourg, Malta, Cyprus and Estonia have lower...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2004) 22 (4): 455–471.
Published: 01 June 2004
... and Radebaugh, 2001). Burkina Faso and Senegal achieve political and economical risk ratings of B, defined as “high”, while the rest are rated C, “very high” (Clei and Greisman, 2001). West Africa International business Business environment Emerging markets Africa continues to register progress...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2001) 19 (5): 319–329.
Published: 01 September 2001
... for small and medium‐sized companies trying to build relationships in the local network. © MCB UP Limited 2001 1. P2. The company must have the internal capacity to overcome the difficulties connected with international business. This paper presents parts of the results from...
