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Keywords: International students recruitment
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (7): 838–856.
Published: 21 October 2013
...)) in the context of international student recruitment. Design/methodology/approach – Through a case study design, this qualitative research was undertaken amongst eight post-92 UK universities. Semi-structured in-depth interviews were conducted with managers in the international offices of universities...
