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Keywords: Internationalization
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (5): 670–686.
Published: 16 February 2021
...Agneta Sundström; Akmal S. Hyder; Ehsanul Huda Chowdhury Purpose The aim of this study is to develop and evaluate a market-oriented business model (MOBM) and analyze how it contributes to internationalization of SMEs' disruptive innovation. Design/methodology/approach Based on market...
Journal Articles
Barriers to internationalisation in SMEs: evidence from Jordan
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2012) 30 (2): 188–211.
Published: 23 March 2012
... to their foreign expansion. Internationalization Exports Exporting barriers Jordan Small to medium‐sized enterprises One of the major hallmarks of the twenty‐first century business environment is the phenomenal growth of globalisation (Pinho and Martins, 2010). Impelled by globalisation...
Journal Articles
Rethinking the international marketing strategy: new dimensions in a competitive market
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2003) 21 (4): 249–257.
Published: 01 July 2003
.... The entry strategy will also have an affect on the criteria for planning and managing different market activities within the local market. A lot of research has also been devoted to export performance of different companies. © MCB UP Limited 2003 Internationalization International marketing...
Journal Articles
The internationalization of US Internet portals: does it fit the process model of internationalization?
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Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2003) 21 (1): 23–36.
Published: 01 February 2003
...Daekwan Kim Although the theory of the gradual internationalization of firms has been widely studied and supported by researchers, very little is known about the internationalization of electronic commerce firms. This study conducted a case study on Yahoo! Inc., AOL, Lycos, and AltaVista. Spearman...
