Keywords: Internationalization
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Journal Articles
Marketing Intelligence & Planning (2021) 39 (5): 670–686.
Published: 16 February 2021
...Agneta Sundström; Akmal S. Hyder; Ehsanul Huda Chowdhury Purpose The aim of this study is to develop and evaluate a market-oriented business model (MOBM) and analyze how it contributes to internationalization of SMEs' disruptive innovation. Design/methodology/approach Based on market...
Journal Articles
Marketing Intelligence & Planning (2012) 30 (2): 188–211.
Published: 23 March 2012
... impediments to their foreign expansion. The decision to internationalise activities is of crucial importance for manufacturing companies today, because intense worldwide competition in both domestic and foreign markets forces firms to compete internationally. Within the global context, Jordanian...
Journal Articles
Marketing Intelligence & Planning (2003) 21 (4): 249–257.
Published: 01 July 2003
... on: Internationalization International marketing Marketing strategy Globalization International business can be traced back to many of the earliest civilisations and the Egyptians, Greeks and Romans were all to a great extent involved in trade across their borders. However, the great influence of globalisation...
Journal Articles
Marketing Intelligence & Planning (2003) 21 (1): 23–36.
Published: 01 February 2003
...Daekwan Kim Although the theory of the gradual internationalization of firms has been widely studied and supported by researchers, very little is known about the internationalization of electronic commerce firms. This study conducted a case study on Yahoo! Inc., AOL, Lycos, and AltaVista. Spearman...

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