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Keywords: Internet shopping
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2010) 28 (1): 9–24.
Published: 09 February 2010
... to comparison‐search for competitive offerings when patronizing a cross‐channel retailer compared to those patronizing a multi‐channel retailer. Shopping Internet shopping Customer orientation Consumer behaviour United States of America Retailing firms face market pressures to transact...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2008) 26 (7): 719–742.
Published: 24 October 2008
... at: hernan@kmbs.edu.kw © Emerald Group Publishing Limited 2008 Brand equity Electronic commerce Internet shopping Consumer behaviour Unlike Aaker (1996) , who treats associations of quality separate from the value and trustworthiness products and companies create, the proposed model...
